Ionity Summer Campaign – Staffed by Golden Goose Events
Working as a Project Manager for the summer campaigns at Ionity across the Nordic countries—Sweden, Norway, Denmark, and Finland— as well as Germany, France, Belgium, and the United Kingdom has been one of the most meaningful professional experiences of my career.
Over the course of three summers, we ran a concentrated operational campaign of approximately three months, focused on weekends—Fridays, Saturdays, and Sundays—when travel demand was at its peak. Our teams were deployed across multiple Ionity charging stations, supporting EV drivers during their journeys and ensuring that every charging session was as smooth, fast, and stress-free as possible.
Our role on-site went far beyond technical assistance. We supported customers in initiating charging sessions, helped troubleshoot app or payment issues, guided them on how to optimize charging time, and most importantly, made sure that people felt supported during what is often a brief but critical stop in their journey. We also focused on improving the overall customer experience—making waiting times more comfortable and ensuring stations felt welcoming and efficient.
Ionity Summer Campaign – Staffed by Golden Goose Events
What stood out most to me during this campaign was not only the operational excellence of the teams, but the human impact of what we were doing—often in ways we could not immediately see.
One message we received from a customer perfectly captured this:
“I wanted to pass on my thanks to one of your staff onsite at Milton Keynes who helped me get my car charged yesterday morning (31/7/22 approx. 8am). My mother had been terminally ill, and I had been travelling up and down the motorway to see her from my house (a 400-mile round trip – London to Huddersfield). I had been notified by the doctors that my mother was imminently passing away, so I was desperately trying to get my car charged so I could drive up to see her. I had come to the IONITY site as I thought that if I could get a fast charge, I could get up to Huddersfield quicker. Unfortunately, the app wasn’t working for me, so your support colleague helped me get my car charged quickly so I could get on my way. My mum passed away a few hours later that same day, and had it not been for your colleague and your high-speed network, I may not have been at her bedside in time at the moment of her passing. I feel bad that I didn’t get the promoter’s name, but would it be possible to pass on my thanks to him (and to you), and let him know he helped in more ways than he could have imagined”.
Reading this message was deeply emotional for all of us. It is a powerful reminder that what might look like a small operational interaction—a few minutes helping someone start a charge, solving a technical issue, or simply being present—can actually have a profound impact on someone’s life.
Ionity Summer Campaign – Staffed by Golden Goose Events
This experience reinforced something I will carry with me throughout my career:
The importance of doing a good job, even when you think no one is watching.
In operations, especially in fast-moving, high-demand environments, it is easy to reduce work to metrics: uptime, charging speed, efficiency, resolution time. But behind every single interaction is a person with a story, a need, and sometimes a moment that truly matters.
Our teams may not always see the final outcome of their support, but that does not make their work any less significant. On the contrary, it makes it even more important to show up with care, consistency, and pride in what we do.
This campaign across the Nordics reminded me that excellence is not defined by visibility—it is defined by intention.
And sometimes, doing the right thing at the right moment can mean more than we will ever know.
