Behavioural Guidelines – Best Practices on the Event Floor

Event staff members are not regular employees. They should be extremely proactive, outgoing, charismatic, engaging, and professional. An event staff member should always be willing to help, have a chat with the visitors and maintain a confident and pleasant attitude!

Some of the Most Common Duties of an Event Staff Member

• Performing sales of the exposed products and services by speaking knowledgeably about them and finding the right connection with the client to close the sale.
• Sampling products for the passengers to try.
• Giving product demonstrations.
• Getting leads or signups to subscribe to a specific contest, newsletter, or service.
• Leading contests or games to promote the brand.
• Driving people towards the event area to increase public participation.
• Support the company to keep the event area clean and organized.
• Keep track of meetings and indicate visitors to the right areas or contact person.
• Support with scanning or registering the attendees of the booth.
• Hospitality services; e.g. tea and coffee services.
• Queue management.

Best Practices on the Event Floor

1. Arrive on time. You should arrive 10-15 minutes in advance and make sure you are ready at the time written on your Event Briefing (no exceptions!). It’s important to check the exact meeting point in advance, the route in Google Maps, and understand how long it will take you to get there at that time of the day. In case of delays for whatever reason (traffic jams or unexpected circumstances), the first thing to do is notify your GGE Project Manager. Arriving late to the event may compromise our willingness to re-book you for other events.
2. Be ready to work. When you walk into the event, be ready to work! Do not take 10 minutes to go to the bathroom to prepare yourself. You should be present and ready to start, with all your belongings safely stored at the starting time of the shift.
3. Arrive professionally dressed and groomed. All clothes should be properly ironed, shirt tucked in, clean closed-toed shoes unless otherwise instructed. Be 100% compliant with the required dress code and ready to go when you walk into the events area.
4. Respect breaks. Usually, breaks are scheduled before the event starts, make sure you are fully aware of your break times and stick to them. Keeping to your assigned break(s) is crucial to the smooth running of the event and respecting your co-workers’ break times as well.
5. Never leave your position unattended. Very related to the previous point, do not move from your placement unless you have a replacement.
6. Show a great attitude. Eating, chewing gum, checking your phone, and smoking is only allowed during your breaks and out of the clients’ sight. If the client has a catering at their event area, only consume foods or drinks from there if you have explicit approval from the client.
7. Boost your body language. Please don’t sit whilst working your shift unless specifically allowed to. Even in case there is a chair behind a customer service counter which you are allowed to use, only use it for short periods when it’s really quiet; don’t attend customers whilst sitting. We know sometimes shifts are long and feet hurt; that’s why we have breaks. Take your breaks out of the eyesight of the event and any potential customers. Bring some comfortable shoes to change into on your breaks in case needed.
8. Don’t gossip. Never discuss pay rates with other staff members or anyone on the event floor. Questions regarding salary or payment should be addressed to Golden Goose Events only.
9. Be proactive. Don’t engage in chatting with colleagues whilst visitors are walking past the area. Always be ready to talk and attend to people who might be interested in your products or services. Keep an open and positive attitude and try to make eye contact with visitors to engage them to interact with you.
10. Be tidy. Always keep the working area clean: counters, tabletops, closets, chairs pushed in and possible literature or samples in place.
11. Forget about your cell phone. Cell phones are never to be used in the booth or worn on clothing. Leave them 100% hidden and off inside your bag with your belongings, outside of the event area unless you are working as a Team Leader or Event Manager or otherwise requested by the client. It is not acceptable to WhatsApp or take calls during working hours.
12. Leave your wardrobe at home. Any bags, jackets, or personal items should be left at the baggage check area. The storage space at events is normally limited. Take this into consideration when carrying items with you. Don’t bring any valuable items to the event as these could be damaged or stolen on-site. Under no circumstances we will be held responsible or liable in any way for any damages or losses.
13. Represent the brand you work for. Do not consume or obtain competitor products while in uniform. Do not go out to grab goodies or any free merchandise from other brands whilst working. Don’t visit possible expo after parties whilst in your brand uniform or wearing your badge.
14. Be communicative. If sampling, always serve the product with a fresh, pleasant smile and greet each customer with a friendly “hello” even if they do not have time to talk. Do not just leave the product out on the counter for the crowd to take themselves!
15. Smile again and again. Always be courteous, professional and highly energetic. This is probably the most important thing. You must keep up your energy and enthusiasm. Smile, smile, and… smile! Can we say that enough?

Check out our Dress Code Guidelines and our Grooming Standards to complete your great performance on the event floor!