ExhibitionsTips

3 Reasons to Hire a Staff Agency for Your Booth at Mobile World Congress in Barcelona

By 18th January 2017 January 16th, 2019 No Comments

GSMA Mobile World Congress 2017 is at the gates and it’s time to get ready for it. If your company will be present in the largest exhibition for the mobile industry, there are some last minute questions you need to sort out the sooner. One of them is to hire professional staff for MWC for your booth such as hostesses, promoters, lead generators, mascots, presenters… We have 3 main reasons to book expo staff for the next edition of Mobile World Congress in Barcelona;

Stand out amongst the crowd

In the emerging and competitive market of new technologies, it’s a must to invest in ways to stand out amongst your co-exhibitors. If you’re a small company or startup business, it’s especially interesting to count on additional staff that can help you to draw the attention of the visitors. This can be done in a promotional way (hostesses who wear branded outfits or give out marketing material indicating your company’s stand number) or in a more corporate manner, for example through sales staff attending visitors and explaining them about your brand whilst you’re in a meeting. This way you will not lose any business opportunities.

Get a better ROI out of the exhibition

Using event staff for your Mobile World Congress booth is an effective and relatively cheap sales strategy. Some of our clients have managed to increase their sales leads up to 200% with regards to previous trade show participation, after the booking of one of our “lead generators” (hostess with sales skills). There are companies in the US selling databases with industry contacts. These documents can cost thousands of Euros, are sometimes faulty and even when bought, the ROI can sometimes be a disappointment, since not all contacts have a specific interest in the company. If seen from this perspective, booking someone that can help you to generate more leads is a very interesting and cheap investment.

Focus on what really matters

Companies spend a lot of money to promote their business for 4 days at Mobile World Congress. In an ambiance surrounded by prospects, the last thing they want is to spend their valuable time talking to “time wasters”, such as press, salespeople, non-professional visitors or people that are not decision makers in their company. A hostess can keep track of your appointment list, give general support, but also attend these “time wasters” so that you can focus 100% on meetings with real, good quality prospects.  

 

Still unsure on what to do? Contact us and we will provide you with a custom solution to fit your needs so you are able to make the most of the MWC 2017.

Do you already know what you need? Ask for a free quote!

Lorena Smit

Author lorenasmit

More posts by lorenasmit

Leave a Reply